Content on Content

Content pillars are the scaffolding of a good content strategy (that’s why we call them pillars). But many businesses struggle to get content pillars right. Either they don’t have them at all or they have too many; they confuse pillars with types of content; or they don’t understand the importance of conte

SEO and thought leadership are the cornerstones of a robust content marketing strategy. Yet, there's a pervasive myth that these two are like oil and water and never the twain shall be mixed – SEO content in one bucket, and thought leadership content in another.

We’ve all heard the saying: “If a tree falls in the forest and no one’s around to hear it, does it make a sound?” I think there’s something similar to be said of, oh, most of the content on the world wide web, which, at the time of writing, encompasses some 1.5 billion websites and many, many more website pages. I’d venture a guess that most of these pages are never seen by anyone. And that’s not necessarily because they don’t contain quality content, but because they’re just so damn hard to find.

VoiceCraft explores how leading businesses from around the world wield words to craft distinctively different brand voices and build connections with their customers, including OpenAI, White Lady Funerals, Sharesies, and Dusk.

While we wish everyone saw the value in a good story, unfortunately, we know that’s not always the case. If you want to make content a part of your marketing mix, or make a case for further investment in your brand’s content marketing strategy, it’s likely you’ll have to convince somebody who’s higher up in the food chain. Here's how to do it.