Meet Andrea

Hey there! I'm a Content Strategist & Copywriter with more than a decade's experience conceptualising and creating content for every medium and every audience. I've worked in everything from print to online, tech to lifestyle, and B2B to B2C.

Currently, I help businesses throughout Australia transform their brands through the power of strategic storytelling at The Content(ed) Copywriter.

Previously, I was the Senior Content Strategist at Ortto, where I developed and launched its flagship online publication The Pulse.  Before that, I was the Head of Content & Brand Design at Goodlord in London, where I created and led an industry-leading content strategy for almost five years. Back in Auckland, I was Digital Content Lead at BNZ.

Before entering the big wide world of content strategy, I wrote for NZ House & Garden magazine, where I was awarded Highly Commended in the Best Journalist, Home & Food category, at the Magazine Publishers Awards in 2016.